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Mixpanel

Create a Mixpanel Account

1. Navigate to https://mixpanel.com/ then click on Sign Up button.

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2. Fill all required information

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3. There are some optional information. You can skip all of these by clicking Sign Up.

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4. After that, your new account has been registered. The below is installation guide for some platforms

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5. Moreover, you can invite your teammate join in each project. With free account, you are allowed to invite 2 people.

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6. Here is your project’s dashboard

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7. You are able to create new project by following this

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INTEGRATE MIXPANEL WITH SIMICART

To integrate your Mixpanel project with SimiCart App, you need to provide Mixpanel project’s token.

From Mixpanel Dashboard, click on your name at the top right then choose Project settings.

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Your project’s token has been shown as below

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Navigate to your Magento admin, go to SimiCart > Simiconnector Settings > General Settings. Under Mixpanel Configuration, leave your token in Mixpanel Token field. Then, click Save Config.

Now your SimiCart app is ready for tracking with Mixpanel.

LIVE VIEW

Live View tab contains list of 50 last tracked events

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By clicking on each event, you can view its detail.

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Also, you can sort list of events by click on each title. However, Mixpanel only allow one condition in a turn. In this case, I sort the list by Event in alphabet order.

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The table can be expanded by adding more information columns. Click on the Add icon and tick any informations you want to show in the table.

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Click on Filter, you can classify these events to show as you expect.

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SEGMENTATION

Segmentation provide a powerful tool which allows you to analyze your data retroactively and perform even more complex data analysis in real time.

    In the below picture:

  • 1 is filter tool. You can select event and classify by its property
  • 2 is histogram which allows you to choose displayed events, period of time, type of chart…
  • 3 is table of data from above histogram

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  If you want to show which events was tracked from iOS devices. Please follow these steps:

  • In Properties select Operating System

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  • Condition is equals

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  • In Value, you select iOS

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  • Here is the result

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    You can also change type of chart to make it become intuitive.

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For more information, you can refer to this link:

https://mixpanel.com/learn/segmentation

 

FUNNELS

Funnels is flexible tool to provide to help owners measure the actions people take in application and also optimize in-app experiment.

From Mixpanel dashboard, choose Funnels then select Build a funnel

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In next step, choose a name for your funnel, specify steps then click Save button. Mixpanel’s funnels require at least 2 steps and you are able to add more steps.

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The picture below shows result of the funnel

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A/B TESTING

This mode give power to test your idea without a new release to app store. It means that you are able to modify your app UI and track responses from your customers to decide which one is the best.

To use A/B Testing, please follow the below steps:

a. From Mixpanel dashboard, choose A/B Testing. Then select a platform you would like to create an experiment

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b. In this case, I choose Android platform. Open your Android app and follow the guide

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c. After connecting successful, your app screen will be displayed in Mixpanel

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d. Click on a view item, a menu is displayed then you can pick some options to modify this page.

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e. You can change image, opacity, set background color or remove this view from screen.
For example, if you choose another image for this view, it will be applied immediately for your app

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Your device screen will look like this:

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f. To make this change available for your app from now, you need to click on Continue button, choose a name for your experiment then click OK

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g. After save your experiment, you can choose Send this A/B test to everyone or Target this A/B test to a specific group of users. Finally, click Save and Run button to apply experiment to your app.

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h. You are able to create more than one experiment or active/deactive them in management page

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To explore more features of A/B Testing, you can refer to this link:

https://mixpanel.com/learn/mobile-ab-testing

 

SUGGESTED FUNNELS FOR SIMICART EVENTS

If you find it hard to create your own funnels, please follow our sample funnels below. The example is in the format  [event1] : [property1] : value1 → [event2] : [property2] : value2 → …

1. Actions on Cart: See customer interaction on Cart page

    a. How many users edit product quantity on Cart page

[page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : edited_product_quantity

    b. How many users remove product on Cart page

[page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : removed_product

    c. How many users apply coupon on Cart page

[page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : apply_coupon_code

2. Actions on Order Review page: See user interactions on Order Review page

    a. How many users edit address on Order Review page

[page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : edited_address

    b. How many users apply coupon on Review Order page

[page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : apply_coupon_code

3. Purchase flow (registered customers): the purchase flow of existing customers

[product_action] : [action] : added_to_cart → [page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : checkout_as_existing_customer → [page_view_action] : [action] : viewed_login_screen → [page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : place_order_successful

4. Purchase flow (new customers): the purchase flow of newly registered customers

[product_action] : [action] : added_to_cart → [page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : checkout_as_new_customer → [page_view_action] : [action] : viewed_address_book_detail_screen → [page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : place_order_successful

5. Purchase flow (guest): the purchase flow of unregistered customers

[product_action] : [action] : added_to_cart → [page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : checkout_as_guest → [page_view_action] : [action] : viewed_address_book_detail_screen → [page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : place_order_successful

6. Purchase flow from Home Screen: customers’ purchase flow from Home Screen

[page_view_action] : [action] : viewed_home_screen → [page_view_action] : [action] : viewed_category_screen → [page_view_action] : [action] : viewed_product_list_screen → [page_view_action] : [action] : viewed_product_screen → [product_action] : [action] : added_to_cart → [page_view_action] : [action] : viewed_cart_screen → [page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : place_order_successful

7. Purchase flow from Category: customers’ purchase flow from Category Screen

[page_view_action] : [action] : viewed_category_screen → [page_view_action] : [action] : viewed_product_list_screen → [page_view_action] : [action] : viewed_product_screen → [product_action] : [action] : added_to_cart → [page_view_action] : [action] : viewed_cart_screen → [page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : place_order_successful

8. Logged in customers: how many users successfully logged in to their accounts from the Login Page

[page_view_action] : [action] : viewed_login_screen → [login_action] : [action] : login_normal

9. Registered customers: how many users successfully registered an account from the Register Page

[page_view_action] : [action] : viewed_register_screen → [register_action] : [action] : register_success

 

AVAILABLE EVENTS

Please refer to the below table for detailed information of available events along with their properties and values.


Event

Property

Description

Value

page_view_action

 

I want to see all of the view action when customer visit any page.

 

Action

This is the action that customer did on screen

1)viewed_home_screen

2)viewed_category_screen

3)viewed_product_screen

4)viewed_product_list_screen

5)viewed_cart_screen

6)viewed_order_review_screen

7)viewed_order_history_screen

8)viewed_order_detail_screen

9)viewed_login_screen

10)viewed_address_book_screen

11)viewed_profile_screen

12)viewed_register_screen

13)viewed_setting_screen

15)viewed_address_book_detail_screen

16)viewed_my_reward_screen

17)viewed_store_locator_screen

18)viewed_notification_history_screen

19)viewed_my_wishlist_screen

20)viewed_contacts_us_screen

21)viewed_product_more_info_screen

22)viewed_profile_screen

23)viewed_forget_password

24)viewed_contact_us_screen

25)viewed_my_reward_screen

26)viewed_reward_history_screen

27)viewed_reward_setting_screen

28)viewed_store_locator_screen

29)viewed_store_detail_screen

30)viewed_wishlist_screen

customer_identity

This is the customer's dentity

(email or vistor id)

 

customer_ip

This is the customer's IP

 

{products_name}

   

{category_id}

   

{category_name}

   

{product_id}

   

{product_name}

   

{order_id}

This is increment_id

 

product_action

 

I want to see all of customer's action on product details page

 

action

The action that customer did

2)added_to_cart

3)clicked_share_button

4)rated_product

5)clicked_option_button

Cherry

8)showed_images_screen

22)selected_product_description

23)selected_product_tech_specs

customer_identity

This is the customer's identity (email or visitor id)

 

theme

 

1)default

2)cherry

product_name

Product's name

 

product_id

   

qty

Product's Qty

 

sku

product's sku

 

product_price

   

products_action

 

I want to see all of customer's action on product list page

 

action

The action that customer did

1)selected_product

2)added_to_cart

3)clicked_add_to_cart_button

4)got_more_product

5)changed_product_list_style

6)filtered_product

7)sorted_product

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

category_id

   

{products_name}

Product list name

 

{product_name}

   

product_id

   

product_list_style

 

1)list

2)grid

category_action

 

I want to see all of customer's action on category page

 

action

The action that customer did

1)clicked_view_all_button

2)selected_product

3)selected_category

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

{category_name}

category_name

 

{category_id}

   

{sub_category_name}

   

{sub_category_id}

   

{product_name}

   

product_id

   

menu_action

 

I want to see all of customer's action on menu

 

action

The action that customer did

1)clicked_menu_item

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

{menu_item_name}

   

home_action

 

I want to see all of customer's action on home page

 

action

The action that customer did

1)selected_banner

2)selected_product_list

3)selected_product

4)selected_category

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

theme

 

1)default

2)matrix

3)zara

{banner_title}

   

{banner_type}

 

1)product

2)category

3)web

{banner_id}

   

{product_name}

   

{category_id}

   

{category_name}

   

{product_list_id}

   

{product_list_name}

   

cart_action

 

I want to see all of customer's action on cart page

 

action

The action that customer did

1)clicked_checkout_button

2)edited_product_quantity

3)removed_product

4)saw_product_detail

5)apply_coupon_code

6)checkout_as_existing_customer

7)checkout_as_new_customer

8)checkout_as_guest

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

{product_id}

   

{product_name}

   

{coupon_code}

   

checkout_action

 

I want to see all of customer's action on checkout page

 

action

The action that customer did

1)edited_address

2)saved_shipping_method

3)saved_payment_method

4)apply_coupon_code

5)clicked_place_order_button

6)place_order_successful

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

{shipping_method}

   

{payment_method}

   

{coupon_code}

   

{grand_total}

   

register_action

 

I want to see all of customer's action on register page

 

action

The action that customer did

1)clicked_register_button

2)register_success

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

{customer_name}

   

{customer_email}

   

profile_action

     

action

 

edited_profile

customer_identity

   

customer_ip

   

login_action

 

I want to see all of customer's action on login page

 

action

The action that customer did

1)login_with_facebook

2)login_normal

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

{customer_name}

   

{customer_email}

   

logout_action

     

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

forget_password_action

     

action

 

reset_password_completed

customer_identity

   

customer_ip

   

order_history_action

     

action

 

selected_order

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

order_id

   

order_history_detail

_action

     

action

 

clicked_reorder_button

customer_identity

This is the customer's identity (email or vistor id)

 

customer_ip

This is the customer's IP

 

order_id

   

setting_action

     

action

 

1)changed_store

2)changed_store_view

3)changed_currency

customer_identity

   

customer_ip

   

store_id

   

store_view_id

   

currency_code

   

notification_history

_action

     

action

 

1)selected_notification

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

notification_id

   

notification_title

   

address_book_action

     

action

 

1)selected_address

2)deleted_address

customer_identity

   

customer_ip

   

address_id

   

address_detail_action

     

action

 

1)added_new_address

2)edited_address

customer_identity

   

customer_ip

   

address_autofill_action

     

action

 

1)clicked_autofill_button

2)clicked_location_on_map

customer_identity

   

customer_ip

   

latitude

   

longitude

   

barcode_action

     

action

 

scanned_product

customer_identity

   

customer_ip

   

product_id

   

facebook_connect

_action

     

action

 

clicked_facebook_connect_button

customer_identity

   

customer_ip

   

product_id

   

product_name

   

sku

   

contact_us_action

     

action

 

1)selected_contact_by_email

2)selected_contact_by_message

3)selected_contact_by_phone

4)selected_contact_by_website

customer_identity

   

customer_ip

   

reward_point_action

     

action

 

1)loaded_more_store

2)selected_store

3)call_to_store

4)email_to_store

5)view_store_map

6)clicked_store_maker

7)get_directions_to_store

customer_identity

   

customer_ip

   

store_name

   

wishlist_action

     

action

 

1)share_wishlist

2)saw_product_detail

3)added_to_cart

4)removed_product

5)loaded_more_product

6)share_product

customer_identity

   

customer_ip

   

product_id

   

 

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