One of the most used features of Facebook Analytics is Funnels. You can use funnels to measure your conversion and discover when your customers have trouble using your app. Also, you can easily see at which steps customers drop off and improve the purchasing flow accordingly.
Source: Facebook Analytics
1. Setting up a funnel
Access your Facebook Analytics account at https://www.facebook.com/analytics/. Go to Funnels. On the upper right corner, click “Create Funnel”, then follow these steps to set up a new funnel:
- Add a step
Each step in the funnel is represented by an event. These events are created by SimiCart by default. Pick an appropriate event for your step.
- Name the step
Click “Edit”. Fill out your step name.
- Pick a property for the event
- Pick a value for that property
Click “Save”. Now you have finished creating a step in your funnel.
- Add more step(s)
Complete your funnel by creating consequent steps. If you are confusing and not sure which steps to conclude in your funnel, you can refer to our suggested funnels below.
2. Suggested funnels
If you find it hard to create your own funnels, please follow our sample funnels below. The example is in the format [event1] : [property1] : value1 → [event2] : [property2] : value2 → …
- Actions on Cart: See customer interaction on Cart page
- How many users edit product quantity on Cart page
[page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : edited_product_quantity
- How many users remove product on Cart page
[page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : removed_product
- How many users apply coupon on Cart page
[page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : apply_coupon_code
- Actions on Order Review page: See user interactions on Order Review page
- How many users edit address on Order Review page
[page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : edited_address
- How many users apply coupon on Review Order page
[page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : apply_coupon_code
- Purchase flow (registered customers): the purchase flow of existing customers
[Add To Cart] → [page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : checkout_as_existing_customer → [page_view_action] : [action] : viewed_login_screen → [page_view_action] : [action] : viewed_order_review_screen → [Purchase]
- Purchase flow (new customers): the purchase flow of newly registered customers
[Add To Cart] → [page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : checkout_as_new_customer → [page_view_action] : [action] : viewed_address_book_detail_screen → [page_view_action] : [action] : viewed_order_review_screen → [Purchase]
- Purchase flow (guest): the purchase flow of unregistered customers
[Add To Cart] → [page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : checkout_as_guest → [page_view_action] : [action] : viewed_address_book_detail_screen → [page_view_action] : [action] : viewed_order_review_screen → [Purchase]
- Purchase flow from Home Screen: customers’ purchase flow from Home Screen
[page_view_action] : [action] : viewed_home_screen → [page_view_action] : [action] : viewed_category_screen → [page_view_action] : [action] : viewed_product_list_screen → [page_view_action] : [action] : viewed_product_screen → [Add To Cart] → [page_view_action] : [action] : viewed_cart_screen → [page_view_action] : [action] : viewed_order_review_screen → [Purchase]
- Purchase flow from Category: customers’ purchase flow from Category Screen
[page_view_action] : [action] : viewed_category_screen → [page_view_action] : [action] : viewed_product_list_screen → [page_view_action] : [action] : viewed_product_screen → [Add To Cart] → [page_view_action] : [action] : viewed_cart_screen → [page_view_action] : [action] : viewed_order_review_screen → [Purchase]
- Logged in customers: how many users successfully logged in to their accounts from the Login Page
[page_view_action] : [action] : viewed_login_screen → [login_action] : [action] : login_normal
- Registered customers: how many users successfully registered an account from the Register Page
[page_view_action] : [action] : viewed_register_screen → [register_action] : [action] : register_success
- Purchased customer segmentation: segment customers by their genders, languages, currencies, or countries
Segment by gender
Segment by language
Segment by currency
Segment by country
3. Available Events
Please refer to the below table for detailed information of available events along with their properties and values.
|
Event |
Property |
Description |
Value |
|
page_view_action |
|
I want to see all of the view action when customer visit any page. |
|
|
Action |
This is the action that customer did on screen |
1)viewed_home_screen 2)viewed_category_screen 3)viewed_product_screen 4)viewed_product_list_screen 5)viewed_cart_screen 6)viewed_order_review_screen 7)viewed_order_history_screen 8)viewed_order_detail_screen 9)viewed_login_screen 10)viewed_address_book_screen 11)viewed_profile_screen 12)viewed_register_screen 13)viewed_setting_screen 15)viewed_address_book_detail_screen 16)viewed_my_reward_screen 17)viewed_store_locator_screen 18)viewed_notification_history_screen 19)viewed_my_wishlist_screen 20)viewed_contacts_us_screen 21)viewed_product_more_info_screen 22)viewed_profile_screen 23)viewed_forget_password 24)viewed_contact_us_screen 25)viewed_my_reward_screen 26)viewed_reward_history_screen 27)viewed_reward_setting_screen 28)viewed_store_locator_screen 29)viewed_store_detail_screen 30)viewed_wishlist_screen |
|
|
customer_identity |
This is the customer's dentity (email or vistor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
{products_name} |
|
|
|
|
{category_id} |
|
|
|
|
{category_name} |
|
|
|
|
{product_id} |
|
|
|
|
{product_name} |
|
|
|
|
{order_id} |
This is increment_id |
|
|
|
product_action |
|
I want to see all of customer's action on product details page |
|
|
action |
The action that customer did |
2)added_to_cart 3)clicked_share_button 4)rated_product 5)clicked_option_button Cherry 8)showed_images_screen 22)selected_product_description 23)selected_product_tech_specs |
|
|
customer_identity |
This is the customer's identity (email or visitor id) |
|
|
|
theme |
|
1)default 2)cherry |
|
|
product_name |
Product's name |
|
|
|
product_id |
|
|
|
|
qty |
Product's Qty |
|
|
|
sku |
product's sku |
|
|
|
product_price |
|
|
|
|
products_action |
|
I want to see all of customer's action on product listpage |
|
|
action |
The action that customer did |
1)selected_product 2)added_to_cart 3)clicked_add_to_cart_button 4)got_more_product 5)changed_product_list_style 6)filtered_product 7)sorted_product |
|
|
customer_identity |
This is the customer's identity (email or visitor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
category_id |
|
|
|
|
{products_name} |
Product list name |
|
|
|
{product_name} |
|
|
|
|
product_id |
|
|
|
|
product_list_style |
|
1)list 2)grid |
|
|
category_action |
|
I want to see all of customer's action on category page |
|
|
action |
The action that customer did |
1)clicked_view_all_button 2)selected_product 3)selected_category |
|
|
customer_identity |
This is the customer's identity (email or visitor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
{category_name} |
category_name |
|
|
|
{category_id} |
|
|
|
|
{sub_category_name} |
|
|
|
|
{sub_category_id} |
|
|
|
|
{product_name} |
|
|
|
|
product_id |
|
|
|
|
menu_action |
|
I want to see all of customer's action on menu |
|
|
action |
The action that customer did |
1)clicked_menu_item |
|
|
customer_identity |
This is the customer's identity (email or visitor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
{menu_item_name} |
|
|
|
|
home_action |
|
I want to see all of customer's action on home page |
|
|
action |
The action that customer did |
1)selected_banner 2)selected_product_list 3)selected_product 4)selected_category |
|
|
customer_identity |
This is the customer's identity (email or visitor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
theme |
|
1)default 2)matrix 3)zara |
|
|
{banner_title} |
|
|
|
|
{banner_type} |
|
1)product 2)category 3)web |
|
|
{banner_id} |
|
|
|
|
{product_name} |
|
|
|
|
{category_id} |
|
|
|
|
{category_name} |
|
|
|
|
{product_list_id} |
|
|
|
|
{product_list_name} |
|
|
|
|
cart_action |
|
I want to see all of customer's action on cart page |
|
|
action |
The action that customer did |
1)clicked_checkout_button 2)edited_product_quantity 3)removed_product 4)saw_product_detail 5)apply_coupon_code 6)checkout_as_existing_customer 7)checkout_as_new_customer 8)checkout_as_guest |
|
|
customer_identity |
This is the customer's identity (email or visitor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
{product_id} |
|
|
|
|
{product_name} |
|
|
|
|
{coupon_code} |
|
|
|
|
checkout_action |
|
I want to see all of customer's action on checkout page |
|
|
action |
The action that customer did |
1)edited_address 2)saved_shipping_method 3)saved_payment_method 4)apply_coupon_code 5)clicked_place_order_button 6)place_order_successful |
|
|
customer_identity |
This is the customer's identity (email or visitor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
{shipping_method} |
|
|
|
|
{payment_method} |
|
|
|
|
{coupon_code} |
|
|
|
|
{grand_total} |
|
|
|
|
register_action |
|
I want to see all of customer's action on register page |
|
|
action |
The action that customer did |
1)clicked_register_button 2)register_success |
|
|
customer_identity |
This is the customer's identity (email or visitor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
{customer_name} |
|
|
|
|
{customer_email} |
|
|
|
|
profile_action |
|
|
|
|
action |
|
edited_profile |
|
|
customer_identity |
|
|
|
|
customer_ip |
|
|
|
|
login_action |
|
I want to see all of customer's action on login page |
|
|
action |
The action that customer did |
1)login_with_facebook 2)login_normal |
|
|
customer_identity |
This is the customer's identity (email or visitor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
{customer_name} |
|
|
|
|
{customer_email} |
|
|
|
|
logout_action |
|
|
|
|
customer_identity |
This is the customer's identity (email or visitor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
forget_password_action |
|
|
|
|
action |
|
reset_password_completed |
|
|
customer_identity |
|
|
|
|
customer_ip |
|
|
|
|
order_history_action |
|
|
|
|
action |
|
selected_order |
|
|
customer_identity |
This is the customer's identity (email or visitor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
order_id |
|
|
|
|
order_history_detail_action |
|
|
|
|
action |
|
clicked_reorder_button |
|
|
customer_identity |
This is the customer's identity (email or vistor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
order_id |
|
|
|
|
setting_action |
|
|
|
|
action |
|
1)changed_store 2)changed_store_view 3)changed_currency |
|
|
customer_identity |
|
|
|
|
customer_ip |
|
|
|
|
store_id |
|
|
|
|
store_view_id |
|
|
|
|
currency_code |
|
|
|
|
notification_history_action |
|
|
|
|
action |
|
1)selected_notification |
|
|
customer_identity |
This is the customer's identity (email or visitor id) |
|
|
|
customer_ip |
This is the customer's IP |
|
|
|
notification_id |
|
|
|
|
notification_title |
|
|
|
|
address_book_action |
|
|
|
|
action |
|
1)selected_address 2)deleted_address |
|
|
customer_identity |
|
|
|
|
customer_ip |
|
|
|
|
address_id |
|
|
|
|
address_detail_action |
|
|
|
|
action |
|
1)added_new_address 2)edited_address |
|
|
customer_identity |
|
|
|
|
customer_ip |
|
|
|
|
address_autofill_action |
|
|
|
|
action |
|
1)clicked_autofill_button 2)clicked_location_on_map |
|
|
customer_identity |
|
|
|
|
customer_ip |
|
|
|
|
latitude |
|
|
|
|
longitude |
|
|
|
|
barcode_action |
|
|
|
|
action |
|
scanned_product |
|
|
customer_identity |
|
|
|
|
customer_ip |
|
|
|
|
product_id |
|
|
|
|
facebook_connect_action |
|
|
|
|
action |
|
clicked_facebook_connect_button |
|
|
customer_identity |
|
|
|
|
customer_ip |
|
|
|
|
product_id |
|
|
|
|
product_name |
|
|
|
|
sku |
|
|
|
|
contact_us_action |
|
|
|
|
action |
|
1)selected_contact_by_email 2)selected_contact_by_message 3)selected_contact_by_phone 4)selected_contact_by_website |
|
|
customer_identity |
|
|
|
|
customer_ip |
|
|
|
|
reward_point_action |
|
|
|
|
action |
|
1)loaded_more_store 2)selected_store 3)call_to_store 4)email_to_store 5)view_store_map 6)clicked_store_maker 7)get_directions_to_store |
|
|
customer_identity |
|
|
|
|
customer_ip |
|
|
|
|
store_name |
|
|
|
|
wishlist_action |
|
|
|
|
action |
|
1)share_wishlist 2)saw_product_detail 3)added_to_cart 4)removed_product 5)loaded_more_product 6)share_product |
|
|
customer_identity |
|
|
|
|
customer_ip |
|
|
|
|
product_id |
|
|
|
|
Purchase |
|
Default purchase event provided by Facebook Analytics |
|
|
Add To Cart |
|
Default add to cart event provided by Facebook Analytics |
|
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