Integrate Mixpanel with Simicart
To integrate your Mixpanel project with SimiCart App, you need to provide Mixpanel project’s token.
From Mixpanel Dashboard, click on your name at the top right then choose Project settings.
Your project’s token has been shown as the below
Navigate to your Magento admin, go to Simiconnector - Connector Settings - General Settings. Under Mixpanel Configuration, leave your token in Mixpanel Token field.
Now your SimiCart app is ready for tracking with Mixpanel.
Suggested funnels for Simicart events
If you find it hard to create your own funnels, please follow our sample funnels below. The example is in the format [event1] : [property1] : value1 → [event2] : [property2] : value2 → …
1. Actions on Cart: See customer interaction on Cart page
a. How many users edit product quantity on Cart page
[page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : edited_product_quantity
b. How many users remove product on Cart page
[page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : removed_product
c. How many users apply coupon on Cart page
[page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : apply_coupon_code
2. Actions on Order Review page: See user interactions on Order Review page
a. How many users edit address on Order Review page
[page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : edited_address
b. How many users apply coupon on Review Order page
[page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : apply_coupon_code
3. Purchase flow (registered customers): the purchase flow of existing customers
[product_action] : [action] : added_to_cart → [page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : checkout_as_existing_customer → [page_view_action] : [action] : viewed_login_screen → [page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : place_order_successful
4. Purchase flow (new customers): the purchase flow of newly registered customers
[product_action] : [action] : added_to_cart → [page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : checkout_as_new_customer → [page_view_action] : [action] : viewed_address_book_detail_screen → [page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : place_order_successful
5. Purchase flow (guest): the purchase flow of unregistered customers
[product_action] : [action] : added_to_cart → [page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : checkout_as_guest → [page_view_action] : [action] : viewed_address_book_detail_screen → [page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : place_order_successful
6. Purchase flow from Home Screen: customers’ purchase flow from Home Screen
[page_view_action] : [action] : viewed_home_screen → [page_view_action] : [action] : viewed_category_screen → [page_view_action] : [action] : viewed_product_list_screen → [page_view_action] : [action] : viewed_product_screen → [product_action] : [action] : added_to_cart → [page_view_action] : [action] : viewed_cart_screen → [page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : place_order_successful
7. Purchase flow from Category: customers’ purchase flow from Category Screen
[page_view_action] : [action] : viewed_category_screen → [page_view_action] : [action] : viewed_product_list_screen → [page_view_action] : [action] : viewed_product_screen → [product_action] : [action] : added_to_cart → [page_view_action] : [action] : viewed_cart_screen → [page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : place_order_successful
8. Logged in customers: how many users successfully logged in to their accounts from the Login Page
[page_view_action] : [action] : viewed_login_screen → [login_action] : [action] : login_normal
9. Registered customers: how many users successfully registered an account from the Register Page
[page_view_action] : [action] : viewed_register_screen → [register_action] : [action] : register_success
Available events
Please refer to the below table for detailed information of available events along with their properties and values.
Event |
Property |
Description |
Value |
page_view_action |
I want to see all of the view action when customer visit any page. |
||
Action |
This is the action that customer did on screen |
1)viewed_home_screen 2)viewed_category_screen 3)viewed_product_screen 4)viewed_product_list_screen 5)viewed_cart_screen 6)viewed_order_review_screen 7)viewed_order_history_screen 8)viewed_order_detail_screen 9)viewed_login_screen 10)viewed_address_book_screen 11)viewed_profile_screen 12)viewed_register_screen 13)viewed_setting_screen 15)viewed_address_book_detail_screen 16)viewed_my_reward_screen 17)viewed_store_locator_screen 18)viewed_notification_history_screen 19)viewed_my_wishlist_screen 20)viewed_contacts_us_screen 21)viewed_product_more_info_screen 22)viewed_profile_screen 23)viewed_forget_password 24)viewed_contact_us_screen 25)viewed_my_reward_screen 26)viewed_reward_history_screen 27)viewed_reward_setting_screen 28)viewed_store_locator_screen 29)viewed_store_detail_screen 30)viewed_wishlist_screen |
|
customer_identity |
This is the customer's dentity (email or vistor id) |
||
customer_ip |
This is the customer's IP |
||
{products_name} |
|||
{category_id} |
|||
{category_name} |
|||
{product_id} |
|||
{product_name} |
|||
{order_id} |
This is increment_id |
||
product_action |
I want to see all of customer's action on product details page |
||
action |
The action that customer did |
2)added_to_cart 3)clicked_share_button 4)rated_product 5)clicked_option_button Cherry 8)showed_images_screen 22)selected_product_description 23)selected_product_tech_specs |
|
customer_identity |
This is the customer's identity (email or visitor id) |
||
theme |
1)default 2)cherry |
||
product_name |
Product's name |
||
product_id |
|||
qty |
Product's Qty |
||
sku |
product's sku |
||
product_price |
|||
products_action |
I want to see all of customer's action on product list page |
||
action |
The action that customer did |
1)selected_product 2)added_to_cart 3)clicked_add_to_cart_button 4)got_more_product 5)changed_product_list_style 6)filtered_product 7)sorted_product |
|
customer_identity |
This is the customer's identity (email or visitor id) |
||
customer_ip |
This is the customer's IP |
||
category_id |
|||
{products_name} |
Product list name |
||
{product_name} |
|||
product_id |
|||
product_list_style |
1)list 2)grid |
||
category_action |
I want to see all of customer's action on category page |
||
action |
The action that customer did |
1)clicked_view_all_button 2)selected_product 3)selected_category |
|
customer_identity |
This is the customer's identity (email or visitor id) |
||
customer_ip |
This is the customer's IP |
||
{category_name} |
category_name |
||
{category_id} |
|||
{sub_category_name} |
|||
{sub_category_id} |
|||
{product_name} |
|||
product_id |
|||
menu_action |
I want to see all of customer's action on menu |
||
action |
The action that customer did |
1)clicked_menu_item |
|
customer_identity |
This is the customer's identity (email or visitor id) |
||
customer_ip |
This is the customer's IP |
||
{menu_item_name} |
|||
home_action |
I want to see all of customer's action on home page |
||
action |
The action that customer did |
1)selected_banner 2)selected_product_list 3)selected_product 4)selected_category |
|
customer_identity |
This is the customer's identity (email or visitor id) |
||
customer_ip |
This is the customer's IP |
||
theme |
1)default 2)matrix 3)zara |
||
{banner_title} |
|||
{banner_type} |
1)product 2)category 3)web |
||
{banner_id} |
|||
{product_name} |
|||
{category_id} |
|||
{category_name} |
|||
{product_list_id} |
|||
{product_list_name} |
|||
cart_action |
I want to see all of customer's action on cart page |
||
action |
The action that customer did |
1)clicked_checkout_button 2)edited_product_quantity 3)removed_product 4)saw_product_detail 5)apply_coupon_code 6)checkout_as_existing_customer 7)checkout_as_new_customer 8)checkout_as_guest |
|
customer_identity |
This is the customer's identity (email or visitor id) |
||
customer_ip |
This is the customer's IP |
||
{product_id} |
|||
{product_name} |
|||
{coupon_code} |
|||
checkout_action |
I want to see all of customer's action on checkout page |
||
action |
The action that customer did |
1)edited_address 2)saved_shipping_method 3)saved_payment_method 4)apply_coupon_code 5)clicked_place_order_button 6)place_order_successful |
|
customer_identity |
This is the customer's identity (email or visitor id) |
||
customer_ip |
This is the customer's IP |
||
{shipping_method} |
|||
{payment_method} |
|||
{coupon_code} |
|||
{grand_total} |
|||
register_action |
I want to see all of customer's action on register page |
||
action |
The action that customer did |
1)clicked_register_button 2)register_success |
|
customer_identity |
This is the customer's identity (email or visitor id) |
||
customer_ip |
This is the customer's IP |
||
{customer_name} |
|||
{customer_email} |
|||
profile_action |
|||
action |
edited_profile |
||
customer_identity |
|||
customer_ip |
|||
login_action |
I want to see all of customer's action on login page |
||
action |
The action that customer did |
1)login_with_facebook 2)login_normal |
|
customer_identity |
This is the customer's identity (email or visitor id) |
||
customer_ip |
This is the customer's IP |
||
{customer_name} |
|||
{customer_email} |
|||
logout_action |
|||
customer_identity |
This is the customer's identity (email or visitor id) |
||
customer_ip |
This is the customer's IP |
||
forget_password_action |
|||
action |
reset_password_completed |
||
customer_identity |
|||
customer_ip |
|||
order_history_action |
|||
action |
selected_order |
||
customer_identity |
This is the customer's identity (email or visitor id) |
||
customer_ip |
This is the customer's IP |
||
order_id |
|||
order_history_detail _action |
|||
action |
clicked_reorder_button |
||
customer_identity |
This is the customer's identity (email or vistor id) |
||
customer_ip |
This is the customer's IP |
||
order_id |
|||
setting_action |
|||
action |
1)changed_store 2)changed_store_view 3)changed_currency |
||
customer_identity |
|||
customer_ip |
|||
store_id |
|||
store_view_id |
|||
currency_code |
|||
notification_history _action |
|||
action |
1)selected_notification |
||
customer_identity |
This is the customer's identity (email or visitor id) |
||
customer_ip |
This is the customer's IP |
||
notification_id |
|||
notification_title |
|||
address_book_action |
|||
action |
1)selected_address 2)deleted_address |
||
customer_identity |
|||
customer_ip |
|||
address_id |
|||
address_detail_action |
|||
action |
1)added_new_address 2)edited_address |
||
customer_identity |
|||
customer_ip |
|||
address_autofill_action |
|||
action |
1)clicked_autofill_button 2)clicked_location_on_map |
||
customer_identity |
|||
customer_ip |
|||
latitude |
|||
longitude |
|||
barcode_action |
|||
action |
scanned_product |
||
customer_identity |
|||
customer_ip |
|||
product_id |
|||
facebook_connect _action |
|||
action |
clicked_facebook_connect_button |
||
customer_identity |
|||
customer_ip |
|||
product_id |
|||
product_name |
|||
sku |
|||
contact_us_action |
|||
action |
1)selected_contact_by_email 2)selected_contact_by_message 3)selected_contact_by_phone 4)selected_contact_by_website |
||
customer_identity |
|||
customer_ip |
|||
reward_point_action |
|||
action |
1)loaded_more_store 2)selected_store 3)call_to_store 4)email_to_store 5)view_store_map 6)clicked_store_maker 7)get_directions_to_store |
||
customer_identity |
|||
customer_ip |
|||
store_name |
|||
wishlist_action |
|||
action |
1)share_wishlist 2)saw_product_detail 3)added_to_cart 4)removed_product 5)loaded_more_product 6)share_product |
||
customer_identity |
|||
customer_ip |
|||
product_id |
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