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Facebook Connect: Facebook Analytics

 

One of the most used features of Facebook Analytics is Funnels. You can use funnels to measure your conversion and discover when your customers have trouble using your app. Also, you can easily see at which steps customers drop off and improve the purchasing flow accordingly.

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Source: Facebook Analytics

1. Setting up a funnel

Access your Facebook Analytics account at https://www.facebook.com/analytics/. Go to Funnels. On the upper right corner, click “Create Funnel”, then follow these steps to set up a new funnel:

  • Add a step

Each step in the funnel is represented by an event. These events are created by SimiCart by default. Pick an appropriate event for your step.

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  • Name the step

Click “Edit”. Fill out your step name.

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  • Pick a property for the event

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  • Pick a value for that property

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Click “Save”. Now you have finished creating a step in your funnel.

  • Add more step(s)

Complete your funnel by creating consequent steps. If you are confusing and not sure which steps to conclude in your funnel, you can refer to our suggested funnels below.

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2. Suggested funnels

If you find it hard to create your own funnels, please follow our sample funnels below. The example is in the format [event1] : [property1] : value1 → [event2] : [property2] : value2 → …

  1. Actions on Cart: See customer interaction on Cart page
  • How many users edit product quantity on Cart page

[page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : edited_product_quantity

  • How many users remove product on Cart page

[page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : removed_product

  • How many users apply coupon on Cart page

[page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : apply_coupon_code

  1. Actions on Order Review page: See user interactions on Order Review page
  • How many users edit address on Order Review page

[page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : edited_address

  • How many users apply coupon on Review Order page

[page_view_action] : [action] : viewed_order_review_screen → [checkout_action] : [action] : apply_coupon_code

  1. Purchase flow (registered customers): the purchase flow of existing customers

[Add To Cart] → [page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : checkout_as_existing_customer → [page_view_action] : [action] : viewed_login_screen → [page_view_action] : [action] : viewed_order_review_screen → [Purchase]

  1. Purchase flow (new customers): the purchase flow of newly registered customers

[Add To Cart] → [page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : checkout_as_new_customer → [page_view_action] : [action] : viewed_address_book_detail_screen → [page_view_action] : [action] : viewed_order_review_screen → [Purchase]

  1. Purchase flow (guest): the purchase flow of unregistered customers

[Add To Cart] → [page_view_action] : [action] : viewed_cart_screen → [cart_action] : [action] : checkout_as_guest → [page_view_action] : [action] : viewed_address_book_detail_screen → [page_view_action] : [action] : viewed_order_review_screen → [Purchase]

  1. Purchase flow from Home Screen: customers’ purchase flow from Home Screen

[page_view_action] : [action] : viewed_home_screen → [page_view_action] : [action] : viewed_category_screen → [page_view_action] : [action] : viewed_product_list_screen → [page_view_action] : [action] : viewed_product_screen → [Add To Cart] → [page_view_action] : [action] : viewed_cart_screen → [page_view_action] : [action] : viewed_order_review_screen → [Purchase]

  1. Purchase flow from Category: customers’ purchase flow from Category Screen

[page_view_action] : [action] : viewed_category_screen → [page_view_action] : [action] : viewed_product_list_screen → [page_view_action] : [action] : viewed_product_screen → [Add To Cart] → [page_view_action] : [action] : viewed_cart_screen → [page_view_action] : [action] : viewed_order_review_screen → [Purchase]

  1. Logged in customers: how many users successfully logged in to their accounts from the Login Page

[page_view_action] : [action] : viewed_login_screen → [login_action] : [action] : login_normal

  1. Registered customers: how many users successfully registered an account from the Register Page

[page_view_action] : [action] : viewed_register_screen → [register_action] : [action] : register_success

  1. Purchased customer segmentation: segment customers by their genders, languages, currencies, or countries

Segment by gender

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Segment by language

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Segment by currency

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Segment by country

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3. Available Events

Please refer to the below table for detailed information of available events along with their properties and values. 

Event

Property

Description

Value

page_view_action

 

I want to see all of the view action when customer visit any page.

 

Action

This is the action that customer did on screen

1)viewed_home_screen

2)viewed_category_screen

3)viewed_product_screen

4)viewed_product_list_screen

5)viewed_cart_screen

6)viewed_order_review_screen

7)viewed_order_history_screen

8)viewed_order_detail_screen

9)viewed_login_screen

10)viewed_address_book_screen

11)viewed_profile_screen

12)viewed_register_screen

13)viewed_setting_screen

15)viewed_address_book_detail_screen

16)viewed_my_reward_screen

17)viewed_store_locator_screen

18)viewed_notification_history_screen

19)viewed_my_wishlist_screen

20)viewed_contacts_us_screen

21)viewed_product_more_info_screen

22)viewed_profile_screen

23)viewed_forget_password

24)viewed_contact_us_screen

25)viewed_my_reward_screen

26)viewed_reward_history_screen

27)viewed_reward_setting_screen

28)viewed_store_locator_screen

29)viewed_store_detail_screen

30)viewed_wishlist_screen

customer_identity

This is the customer's dentity

(email or vistor id)

 

customer_ip

This is the customer's IP

 

{products_name}

 

 

{category_id}

 

 

{category_name}

 

 

{product_id}

 

 

{product_name}

 

 

{order_id}

This is increment_id

 

product_action

 

I want to see all of customer's action on product details page

 

action

The action that customer did

2)added_to_cart

3)clicked_share_button

4)rated_product

5)clicked_option_button

Cherry

8)showed_images_screen

22)selected_product_description

23)selected_product_tech_specs

customer_identity

This is the customer's identity (email or visitor id)

 

theme

 

1)default

2)cherry

product_name

Product's name

 

product_id

 

 

qty

Product's Qty

 

sku

product's sku

 

product_price

 

 

products_action

 

I want to see all of customer's action on product list page

 

action

The action that customer did

1)selected_product

2)added_to_cart

3)clicked_add_to_cart_button

4)got_more_product

5)changed_product_list_style

6)filtered_product

7)sorted_product

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

category_id

 

 

{products_name}

Product list name

 

{product_name}

 

 

product_id

 

 

product_list_style

 

1)list

2)grid

category_action

 

I want to see all of customer's action on category page

 

action

The action that customer did

1)clicked_view_all_button

2)selected_product

3)selected_category

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

{category_name}

category_name

 

{category_id}

 

 

{sub_category_name}

 

 

{sub_category_id}

 

 

{product_name}

 

 

product_id

 

 

menu_action

 

I want to see all of customer's action on menu

 

action

The action that customer did

1)clicked_menu_item

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

{menu_item_name}

 

 

home_action

 

I want to see all of customer's action on home page

 

action

The action that customer did

1)selected_banner

2)selected_product_list

3)selected_product

4)selected_category

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

theme

 

1)default

2)matrix

3)zara

{banner_title}

 

 

{banner_type}

 

1)product

2)category

3)web

{banner_id}

 

 

{product_name}

 

 

{category_id}

 

 

{category_name}

 

 

{product_list_id}

 

 

{product_list_name}

 

 

cart_action

 

I want to see all of customer's action on cart page

 

action

The action that customer did

1)clicked_checkout_button

2)edited_product_quantity

3)removed_product

4)saw_product_detail

5)apply_coupon_code

6)checkout_as_existing_customer

7)checkout_as_new_customer

8)checkout_as_guest

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

{product_id}

 

 

{product_name}

 

 

{coupon_code}

 

 

checkout_action

 

I want to see all of customer's action on checkout page

 

action

The action that customer did

1)edited_address

2)saved_shipping_method

3)saved_payment_method

4)apply_coupon_code

5)clicked_place_order_button

6)place_order_successful

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

{shipping_method}

 

 

{payment_method}

 

 

{coupon_code}

 

 

{grand_total}

 

 

register_action

 

I want to see all of customer's action on register page

 

action

The action that customer did

1)clicked_register_button

2)register_success

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

{customer_name}

 

 

{customer_email}

 

 

profile_action

 

 

 

action

 

edited_profile

customer_identity

 

 

customer_ip

 

 

login_action

 

I want to see all of customer's action on login page

 

action

The action that customer did

1)login_with_facebook

2)login_normal

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

{customer_name}

 

 

{customer_email}

 

 

logout_action

 

 

 

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

forget_password_action

 

 

 

action

 

reset_password_completed

customer_identity

 

 

customer_ip

 

 

order_history_action

 

 

 

action

 

selected_order

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

order_id

 

 

order_history_detail_action

 

 

 

action

 

clicked_reorder_button

customer_identity

This is the customer's identity (email or vistor id)

 

customer_ip

This is the customer's IP

 

order_id

 

 

setting_action

 

 

 

action

 

1)changed_store

2)changed_store_view

3)changed_currency

customer_identity

 

 

customer_ip

 

 

store_id

 

 

store_view_id

 

 

currency_code

 

 

notification_history_action

 

 

 

action

 

1)selected_notification

customer_identity

This is the customer's identity (email or visitor id)

 

customer_ip

This is the customer's IP

 

notification_id

 

 

notification_title

 

 

address_book_action

 

 

 

action

 

1)selected_address

2)deleted_address

customer_identity

 

 

customer_ip

 

 

address_id

 

 

address_detail_action

 

 

 

action

 

1)added_new_address

2)edited_address

customer_identity

 

 

customer_ip

 

 

address_autofill_action

 

 

 

action

 

1)clicked_autofill_button

2)clicked_location_on_map

customer_identity

 

 

customer_ip

 

 

latitude

 

 

longitude

 

 

barcode_action

 

 

 

action

 

scanned_product

customer_identity

 

 

customer_ip

 

 

product_id

 

 

facebook_connect_action

 

 

 

action

 

clicked_facebook_connect_button

customer_identity

 

 

customer_ip

 

 

product_id

 

 

product_name

 

 

sku

 

 

contact_us_action

 

 

 

action

 

1)selected_contact_by_email

2)selected_contact_by_message

3)selected_contact_by_phone

4)selected_contact_by_website

customer_identity

 

 

customer_ip

 

 

reward_point_action

 

 

 

action

 

1)loaded_more_store

2)selected_store

3)call_to_store

4)email_to_store

5)view_store_map

6)clicked_store_maker

7)get_directions_to_store

customer_identity

 

 

customer_ip

 

 

store_name

 

 

wishlist_action

 

 

 

action

 

1)share_wishlist

2)saw_product_detail

3)added_to_cart

4)removed_product

5)loaded_more_product

6)share_product

customer_identity

 

 

customer_ip

 

 

product_id

 

 

Purchase

 

Default purchase event provided by Facebook Analytics

 

Add To Cart

 

Default add to cart event provided by Facebook Analytics

 

 

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